Market Understanding

Insight and evidence throughout the lifecycle from pre-launch scoping an initial understanding of market landscape through to determining the impact of new competitors or patent loss on a brand’s potential.

Adelphi Real World offer insights into all stages of the patient journey, from both patient and physician, from pre-diagnosis through to the patient’s status on the day of data collection. Our proven methodologies provide interlinked data across stakeholder groups to highlight key disconnects that could exist between patients and their treating physicians, but also areas where physicians’ attitudes or behaviour, are not reflected in their actions and prescribing patterns.

The evidence generated can be used to understand brand share and source of business, market dynamics, patient profiles and journeys, brand perceptions and placement, unmet therapeutic need, drivers and barriers to prescribing patient segmentation and overall market satisfaction. Evidence can be provided through one of our proprietary, multi-subscriber Disease Specific Programmes™ (DSPs) or a customized programme designed by our Bespoke team.

Coronavirus (COVID-19)

As we deal with the current COVID-19 pandemic, we would like to assure you that Adelphi Group are taking every step to ensure the safety and wellbeing of all our staff, families, friends and communities. All staff worldwide are working from home and following individual Government Stay at Home guidelines to do all we can to Protect the Health Services and Save Lives. (UK : https://www.gov.uk/coronavirus) We will continue to exercise ‘Business as Usual’ to ensure our work for all continues. Indeed at the beginning of this month we held an extremely successful all work from home day to test our systems and ability to continue to communicate and deliver for whatever may happen in our world. Little did we know at the time how timely this was to be, and this will be an annual business continuity measure going forward. We would also like to share with you a programme ‘I AM PATIENT‘ produced by one of our Associate Companies, Snow, emphasising the importance of pro-actively following these critically important guidelines and to take personal responsibility to help stop the spread of this deadly virus https://www.youtube.com/watch?v=jZs-F2620CI #iampatient, #stayhome Stay Safe